Book
The accidental library marketer / Kathy Dempsey.
Record details
- ISBN: 9781573873680
- ISBN: 1573873683 :
- Physical Description: xvi, 294 p. : ill ; 23 cm.
- Publisher: Medford, N.J. : Information Today, c2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Search for related items by subject
| Subject: | Libraries > Marketing. Libraries > Public relations. Libraries. Advertising as a Topic. Marketing. Public Relations. Professional collection. |
Available copies
- 2 of 2 copies available at BC Interlibrary Connect. (Show)
- 1 of 1 copy available at Houston Public Library.
Holds
- 0 current holds with 2 total copies.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Houston Public Library | REF 021.7 DEM (Text) | 35150001654849 | Reference | Not holdable | Available | - |
