Private label turning the retail brand threat into your biggest opportunity

Lincoln, Keith. (Author). Thomassen, Lars. (Added Author).

Summary: Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands Private Label offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands.

Record details

ISBN: 9780749452865 (electronic bk.)
ISBN: 0749452862 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xiv, 297 p.) : ill.
Edition: 1st ed.
Publisher: London ; Philadelphia : Kogan Page, c2008.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Acknowledgements; Introduction: the new privatization; Part 1 Understanding the opportunity; 1 Private facts; 2 Private myths; 3 Private past; 4 Private present; 5 Private future; Part 2 Identifying the opportunity; 6 The S & S X Global Research Report; 7 The shopper perspective; 8 The brand perspective; 9 The retailer perspective; 10 The overall perspective; Part 3 Retailizing the brand opportunity; 11 For every threat there's an opportunity; 12 The Private principles; 13 Private principle 1: Running the risk and living the reality; 14 Private principle 2: Retailize and be radical.
Source of Description Note:	Description based on print version record.