"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.
Record details
ISBN:9781591848073
Physical Description:print 196 pages : illustrations ; 19 cm.
Publisher:New York :Portfolio,2014.
Content descriptions
General Note:
Includes index.
Formatted Contents Note:
How to optimize your profile -- How to feed the content monster -- How to perfect your posts -- How to respond to comments -- How to integrate social media and blogging -- How to get more followers -- How to socialize events -- How to run Google+ hangouts on air -- How to rock a Twitter chat -- How to avoid looking clueless -- How to optimize individual platforms -- How to put everything together.